Sushmita Sen has been roped in by S.Kumar's Nationwide Limited to endorse their new brand Carmichael House. It's a home textiles brand and the products will include bed linen, bath linen, table linen, kitchen linen, curtains & upholstery. Sen is busy with shooting for the advertising campaign which includes print and television. The brand hopes to offer many options and solutions for Indian homes. The products will be available in lifestyle stores as well as exclusive outlets for the brand. Carmichael House will offer products whose quality matches those of international products. Expert designers have altered international styles to suit Indian tastes. Customers now have the benefit of purchasing all their linen from one store. Representatives of the brand feel that Sushmita Sen definitely connects with the product. People identify Sushmita with high quality products. She enjoys mass popularity in the metros as well as the smaller pockets of the country. This will guarantee visibility for the brand. Carmichael House hopes to open 30 exclusive outlets across the nation. Also, the products will be available in 85 cities and towns in India. The advertising campaign is expected to launch by mid-April.
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