The Swiss sports-luxury watch brand Tag Heuer has signed up Bollywood actress Sushmita Sen as its brand ambassadress in India. Tag Heuer has recognized India as one of its top markets for the next ten years and so have roped in the sensational Sen to endorse their timepieces ranging from Rs 25000 to Rs 200000. Sushmita Sen is Tag Heuer's first Indian woman brand ambassador. Shahrukh Khan also promotes the brand in India. Internationally, Tag Heuer has sports stars such as Tiger Woods and Formula 1 racer Kimi Raikonnen as its endorsers.
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