Former Miss Universe and Bollywood actress Sushmita Sen becomes the brand ambassador for Procter & Gambles Pantene shampoo. The company relaunched the shampoo (with a new logo) at a function in Bombay on Wednesday and at the same time increased its prices by 2 to 6 percent. On the occasion Sushmita said that she got associated with the brand because of its beneficial features. The marketing director of Proctor & Gamble, Sumeet Vohra added that the consumers of Pantene have as much confidence in the shampoo as Sushmita has in herself!
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