Question: The grapevine is abuzz with the news that you have started your music company and are all set to release the music of ANDAAZ shortly. If true, what prompted you to take the decision?
Suneel Darshan: I wouldn't call it [Shree Krishna Music] a music company, but a music label that has been set up to market the music of my films. With the slump in music market, I decided to evolve a channel for the release and promotion of the music of my films. Moreover, I am looking at establishing a direct rapport with the customers through the marketing strategy that I chose for the company. I am making a promising start with ANDAAZ and Shree Krishna will be releasing the music of all my films in the future. As of now, I don't intend buying outside music, but I will certainly go out of my way for my brother and other like-minded film-makers who'd like to release their music through Shree Krishna. Let me, however, clarify that I am not competing with any music company.
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