Shah Rukh Khan's affinity with Kolkata now extends beyond his IPL team Kolkata Knight Riders. The Baadshah of Bollywood has now been roped in as a brand ambassador by Kolkata based Prayag Group for its mammoth project- a Rs.1000 crore state of the art film city.
Prayag Group, with interests in infrastructure, hospitality and film production, will be constructing the film city at Chandrakona in Midnapore district. The project is spread across 2700 acres and will be completed in two phases. The first phase is likely to be ready by April 15. The project has been designed by noted art director Nitish Roy.
King Khan expressed his happiness at being part of this venture which would help the film industry.