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Last Updated 06.06.2020 | 6:10 PM IST



Splendid launch of ‘L.O.C.’ music

Bollywood News

J.P. Dutta's music launch functions have always been a distinctive experience The music launch of BORDER was a memorable affair, with almost the entire film industry turning up to wish the master craftsman the very best for attempting a war film. The film brought memories of the 1971 war and I vividly remember the bigwigs clamouring to have a dekho at the songs and some vital footage of this film at the music launch. The music launch of REFUGEE was equally special. After all, Raj Kapoor's grand-daughter had been paired with Amitabh Bachchan's son. The official music launch, let me recall, was thoroughly entertaining. 'Entertaining' did I use the correct word? Yes, Ashish Vidyarthi, dressed in a traditional outfit [that the principal characters wore in the film!], performed a 15-minute skit on stage, regaling the exclusive gathering, besides giving an insight into the film that promised to be a crowd puller. The two youngsters Abhishek and Kareena with their respective parents the Bachchans and Randhir and Babita Kapoor were subsequently called on the stage for the official music release. J.P. is now ready with his new film L.O.C. With more than half the industry acting in this flick, the turnout at the music launch of the film on Monday, November 10 at Hotel J.W. Marriott, Juhu was an equally memorable affair. The entire basement of this plush hotel seemed to have been booked by the Duttas and Saregama, the company that's marketing its music. An entire chamber displayed working stills/blowups of the film and one couldn't help but gaze in awe at the kind of time, energy and money the master storyteller has invested in his film. Besides, the entire basement seemed like an army hangout. The d?r had been transformed what with the army paraphernalia being used to add to the ambience. Not just that, a refreshing 'L.O.C.' drink a mix of nimbu, pudina, hari mirch and loads of crushed ice was being served to the guests after a thorough security check. The official music launch was equally dramatic. There were no speeches praising the music of the film to the skies or the music director of the film breaking into how hatke the music of the film was. Instead, Manoj Bajpai and Ashutosh Rana, in army attire, performed a 30-minute skit on a specially erected podium, talking about their experiences while filming and working with a hard taskmaster named J.P. Dutta. The skit had its share of wit and humour, was well worded and well enacted, of course. Next, J.P. called the three real-life heroes [army officers] on the dais who made India proud by winning the Kargil war and made them shed light on their experiences while on the battlefield [believe me, I haven't heard a thunderous applause for our on-screen heroes to date!]. The speeches by the three army officers not just brought tears [for their invaluable contribution and experiences fighting the enemy], but also brought out the feeling of patriotism in one and all present. The speeches were received with a standing ovation! The three officers were the real heroes of the evening, while the reel-life heroes [the star cast of the film], dressed in army uniform, stood right behind them, cheering the real-life heroes every time they spoke. The three officers subsequently released the audio of the film. At the end of the music launch, the reactions were unanimous. Praise and more praise flowed for the man [J.P.] and his mission of not just making movies, but enlightening millions and millions of people of the invaluable contribution of the Indian armed forces. Check out the exclusive video of the launch 45 kbps - 80 kbps


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