Now this piece of development did catch many unaware. Though occasionally one does see a disgruntled director or an actor getting frustrated with the way a producer treats his or her film, it is pronto brushed under the carpet. However, those associated with Sooper Se Ooper, a satire featuring Vir Das, has seen Sonu Nigam venting his anger.
"On Saturday morning, he pulled up Reliance Entertainment, the corporate house backing the film, for giving a step-motherly treatment to the film," informs a source, "He felt totally dejected that after promoting some recent disasters like Besharam and David so aggressively, Reliance just didn't seem interested in Sooper Se Ooper."
Considering the fact that Reliance had gone all out in hyping up their recent production Besharam (which has turned out to be a disaster no less), Sonu's ire isn't entirely baseless.
"He has a good reason to feel this way," the source continues, "He has not just sung but also composed music for the film. However, even though the film is just 10 days away, none of the songs are out and the music is just not being promoted. Worse, the music company hasn't even got a go ahead from the producers to release the album."
No wonder, Sonu's outburst was pointed as he minced no words. His tweets read, "Am amused that the Studio who has the film has done nothing to promote it. It's sad that people who invested so much money in all their recent flops, have shown their back to a film that shows so much prospect. We put our heart & soul, even our own money for the film and Reliance Entertainment, having released duds like Besharam, David, etc. shamelessly kills our film."
He added, "There is such awesome music in Sooper Se Ooper. Movie's concept allowed us to break free from the cliche. Pity that the people who own it are aborting their own child. Wish Reliance had the vision to make use of all that they got for literally nothing. The film is releasing on the 25th and even the songs are not on air yet. T-Series says they are yet to receive the letter of consent from Reliance Entertainment to allow publicity. Aisa kabhi hota hai kya? Shame."
Will this change anything? Well, we highly suspect, though it is good to see some celebrity of high standing getting up and sharing what he felt at heart.
Note: Incidentally, Sonu has sung 'Tu Hai' for Besharam, which wasn't promoted either!
BOLLYWOOD NEWS - LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.
