Coca -Cola has decided to promote Limca with renewed vigour thereby putting more fizz in the 30-year old drink. With celebrity endorsement-based marketing working wonders for Coke with stars like Aamir Khan & Aishwarya Rai in their line up, it is not a surprise that Sonali Bendre has been roped in to promote the soft drink which has been the leader in the lemon category.
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