Bollywood Hungama
Last Updated 18.08.2019 | 10:10 AM IST



Soha chosen as brand ambassador of NEFF

Even though her mother and elder brother are famous movie stars, Soha Ali Khan chose to walk the Bollywood aisle on her own terms.

Soha was recently seen hosting a fashion based TV show with designer Aki Narula which got quite popular. And now, extending her stint in the fashion world, NEFF (North East Fashion Fest), has chosen her as the brand ambassador. For starters, NEFF is a fashion event that’s initiated by Basics and the Home Ministry of India. This is an event that’s aimed at strengthening the North east markets. Talking about the association, Soha said that she is very excited to be a part of NEFF and that she is aware of the diversity of India, in terms of indigenous crafts and arts.

The said event will be held in Guwhati from February 20 and will last till February 23.

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