We have seen this 'clan-ing' happen in the earlier times too. At first it was the trio of Hema Malini, Ahana Deo and Esha Deol endorsing Kent water
purifiers. Then, it was the father-son duo of Abhishek Bachchan and Big B in the Maruti Versa commercial, and recently, it was the Gen-Next heartthrob Ranbir
Kapoor with papa Rishi Kapoor in the Pepsi ad!
Well, the latest ones to join the 'brandwagon' is Soha Ali Khan and Sharmila Tagore, who, according to Bollywood Hungama's sources, are now all set to
endorse Kohinoor Basmati rice.
The official announcement of the same is being awaited.
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