If it's impossible to release a film on the same Friday as Karan Johar, it is next to impossible to place your product in the following week either.
This, Prakash Jha has learnt as his film Chakravyuh gets set to release after Karan Johar's Student Of The Year (SOTY) .
Says a source close to Jha, "There is almost non-existence space for the marketing of Chakravyuh. Every conceivable advertorial spot on television and other conventional media for a movie's marketing are reserved for Karan Johar's film. Jha has to depend almost entirely on theatrical trailers to put his product before the audience."
An option explored by Prakash Jha was to let SOTY be released and then unleash an intense wave of publicity and marketing in the last week leading up to his release. However, that option had to be discarded since Chakravyuh opens on Wednesday, two days ahead of the customary Friday opening, which gives Jha's film a mere 5-day window post-SOTY release.
Says the source close to Jha, "Chakravyuh finds itself in a peculiar spot. It has all its stars from Arjun Rampal to Om Puri most willing to promote the film, but not enough space to do, the spotlight being on Karan Johar and his three newcomers."
Watch Promo: Chakravyuh