Sidharth Malhotra has been named as New Zealand's tourism ambassador for India. The young actor will get his first taste of New Zealand next week before beginning his new role. A keen nature lover, traveller and extreme explorer, Sidharth says he wants to experience everything a destination has to offer and he has an action packed itinerary during his visit here.
As part of his stay in New Zealand, Sidharth Malhotra will film a video highlighting New Zealand's spectacular scenery, adrenalin packed activities and cultural experiences that will be incorporated into Tourism New Zealand's campaign work in India. He will also deliver messages about safe driving; encouraging Indian visitors to take care on New Zealand roads.
Rene de Monchy, Tourism New Zealand's Director of trade, PR and major events said, "Being able to work with someone like Sidharth Malhotra is another fantastic opportunity for Tourism New Zealand. We know from past experience of working with celebrities like China's Huang Lei and actress Yao Chen, their influence through popular culture, particularly through social media channels is enormous. Sidharth is someone who loves adventure and exploring, so New Zealand is going to be a fantastic experience for him that will give him the first-hand knowledge he needs for the work he is doing with us."
"India is an important emerging market for New Zealand. We saw a surge of interest from Indian visitors as a result of the 2015 ICC Cricket World Cup and I am sure the appointment of Sidharth as our ambassador will further add to that interest," he said.
Sidharth Malhotra will visit from October 11-19, visiting Northland, Wellington and Queenstown.