Shiney Ahuja, who was convicted for raping his domestic help and later released on bail, has sent a legal notice to a cell phone company Micromax after one of its advertisements. Shiney feels Micromax Mobile's 'Bai Commercial' allegedly takes a dig at the sensational case.
The commercial shows a young girl exclaiming, "Shiney bought me a new 'Bling' (mobile phone)". Hearing this, another girl says, "He bought me one too", and flaunts the handset. Immediately, another phone rings and a maid is shown with the same handset, and says "What? Sahaab bought me one".
Even as Shiney Ahuja's appeal to the Mumbai High Court is pending, his difficulties seem to be growing. The critically acclaimed actor, who had to spend time in jail after being accused of raping his house maid (a charge he has constantly denied), is shocked by the advertisement rolled out by Micromax Mobile, this week. The said advertisement, tagged as the 'Bai commercial', tries to take a humorous dig at the Bollywood star out on bail.
The advertisement, which is said to have been made especially for the Diwali season, has infuriated Shiney, who has sought legal action on the mobile company.
Conforming this, the actor's publicist said, "Shiney has sent a legal notice to the mobile company as the advertisement amounts to willful character assassination. As we know, Shiney had challenged his conviction and the Mumbai High Court has admitted his appeal, which is currently pending hearing. For the mobile company to air such a commercial influencing public opinion when Shiney's appeal is pending hearing is equivalent to contempt of Court."
On their part, Micromax Mobile stated that the advertisement was purely a work of fiction and the characters had no resemblance to any real person and not intended to hurt the sentiments of any community or person. The cell phone model shown in the commercial is called 'Bling' and the word 'shiny' has been used as it helps relate to bright and glittering objects. It is in this connection that the word 'Shiney' has been used to refer to the male character, whose photograph is shown towards the end of the TV commercial.
Shiney, who is best known for his films Hazaaron Khwaishein Aisi, Life... In A Metro, Woh Lamhe, Bhool Bhulaiyaa and Gangster, is expected to be back in action with the release of his upcoming movies Ek Accident, Ghost, Chaloo Movie and Har Pall.