Bollywood Hungama was the first to inform our readers that Vicky Kaushal's Govinda Naam Mera has taken a direct-to-digital route, as Star Network acquired the satellite and digital rights for a sum of Rs. 62 crores. And now, we have another exclusive scoop for all our readers. Our sources have confirmed that Vicky Kaushal and Sara Ali Khan's yet untitled film with Dinesh Vijan has been sold to Netflix. It is directed by Laxman Utekar.
"Theatrical medium isn't fairing as well as expected for relatively smaller films and hence it’s just a business move to premiere on the OTT platform. Dinesh Vijan has given some of the biggest hits on OTT and hence, it wasn't difficult for him to get a good deal for the Laxman Utekar directorial," revealed a source close to the development to Bollywood Hungama, adding further that just the digital rights of this film have been sold for Rs. 70 crores
"The revenue from the satellite will be over and above this sum of Rs. 70 crores. Laxman Utekar's last film, MiMi had done wonders for Netflix and even this one is appreciated by those who have seen it. It's the power of director, content, and producer credibility that has resulted in the film fetching this humongous deal. Dinesh has respected the OTT space by supplying credible content through the lockdown too," the source revealed further.
While as a film, Govinda Naam Mera, is a lot more commercial, the market is surprised to see Laxman Utekar's film fetching more money than Govinda Naam Mera from mere digital rights. "Content scores over anything else. This funda is more relevant than ever before in today's time."
The yet untitled Maddock Production will release early next year on Netflix.
More Pages: Govinda Naam Mera Box Office Collection , Govinda Naam Mera Movie Review
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