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Last Updated 02.12.2021 | 12:52 PM IST
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Salman Khan launches India’s first social token Chingari’s ‘$GARI’ and its NFT Marketplace

Bollywood News

The world’s fastest-growing Short Video App, Chingari unveiled its ‘first-ever crypto token ‘$GARI’, which is launching its own NFT Marketplace, at a public event at Taj Lands’ End, Mumbai on October 16 at the hands of reigning film megastar Salman Khan, who will be the brand ambassador of the NFT Marketplace and the Gari Token rewards programme. Marking a massive feat of sorts, Chingari becomes the first social network in India to have issued crypto tokens with this unveiling.

Salman Khan launches India’s first social token Chingari’s ‘$GARI’ and its NFT Marketplace

Also present at the glittering launch party were Bollywood actresses Vaani Kapoor and Sonnalli Seygall, along with the co-founders of Chingari - Mr. Sumit Ghosh (Chief Executive Officer), Mr. Deepak Salvi (Chief Operating Officer), Mr. Biswatma Nayak (Head of Engineering), and Mr. Aditya Kothari (Head of Strategy).

Recently, the popular Indian short-video sharing platform completed a funding round of over $19 Million from more than 30 venture funds and individual investors. The funding will help the company to build ‘$GARI’ with Solana, the fastest-growing ecosystem in crypto technology. With the funds raised, the company will build features to enable creator monetization and build utility of the gari token across interesting social media user cases. Some of the biggest firms that participated in the funding round include Republic Crypto, Galaxy Digital, Alameda Research, Solana Capital, Valor Equity Partners, Kraken Ventures, Blackpine, NGC, Coinfund, LD Capital, 11-11 Ventures, AU21, Cultur3 Capital, Long Term Ventures, Afton Capital, and CSP DAO, among others.

With a vision of establishing 'Social Tokens' as the future of community platforms, $GARI aims to transform the creator ecosystem of the Indian sub-continent by enabling creators to set up their e-commerce space that includes physical merchandise, NFT creations and the ability for the fan community to fund their favourite artists.

Salman Khan launches India’s first social token Chingari’s ‘$GARI’ and its NFT Marketplace

Salman Khan states, “The Creators are shaping the future of entertainment. With the incorporation of GARI rewards programme, the creators will further get motivated to create newer and more engaging videos on the Chingari app. It’s going to be an interesting journey hereon.”

Mr. Sumit Ghosh, Chief Executive Officer and Co-Founder of Chingari, informed that with the launch of $GARI, Chingari is poised to become the trailblazer of social infotainment platforms and will forefront the Indian crypto blitzkrieg.

Salman Khan launches India’s first social token Chingari’s ‘$GARI’ and its NFT Marketplace

“Chingari is the go-to destination for the young millennials, including some of the country’s finest creators. While the creator economy is burgeoning and creators are becoming a pivotal force of this revolution, we believe that creators should be in charge of how the platform is taking shape. With the introduction of $GARI, we are vesting the decision-making powers back in the hands of the users and enabling content monetization to become more mainstream in India. Chingari’s blockchain platform will allow users to obtain tokens for creating or watching content. The idea is to monetize creators’ talent and empower them via a social platform. Chingari through its token $GARI wants to make this vision possible. We are certain $GARI will be a groundbreaking invention for the Indian digital and creator economy.” elaborates Sumit Ghosh.

ALSO READ: After Amitabh Bachchan, Salman Khan jumps on NFT bandwagon in partnership with BollyCoin


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