Reliance Mobile has tied-up with US-based Gameloft, a mobile games company that specializes in developing mobile games based on world celebrities and Hollywood movies. As per this tie-up, Gameloft will soon release an unique mobile game based on the life of Paris Hilton. The game is called Paris Hilton's Diamond Quest. This is the first official mobile game from the actress, model, and television star, where the player has to make it past numerous puzzles in search for exceptionally rare jewels for Paris, an official release said. As part of the tie-up, Gameloft will also launch the mobile games version of some of the latest Hollywood offerings on Reliance's CDMA and GSM networks across WAP/Brew and Blackberry platforms. These include Night At Museum 2, Terminator Salvation and The Mummy 3. The company will also offer Reliance Mobile a portfolio of games based on Ferrari World Championship, Wimbledon 2009, Spider-Man Toxic City, and a few offerings based on famous television series including CSI: Miami. According to Krishna Durbha, Head - VAS, Reliance Communications, "Our tie-up with Gameloft is part of our strategy to strengthen our gaming portfolio. Indians love celebrities and movies. Through these unique offerings, we are making sure that our subscribers derive added excitement by not only playing games on their Reliance Mobile but also play games based on super-hit Hollywood movies and world famous celebrities." Gameloft has partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., and others.
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