Ranveer Singh‘s last film Befikre may not have done well at the box office but the actor still happens to be a favourite for brands. After replacing Salman Khan as the brand ambassador of Thums Up, Ranveer Singh has now been roped in as the brand ambassador for an international lifestyle and sports eyewear brand, Carrera.
Ranveer Singh confirmed the collaboration saying that he is very excited to be on board as the brand ambassador of Carrera. The campaign shooting for brand will start in the month of February. Speaking about the association, Ranveer Singh said, “I am extremely excited to be brought on board as the brand ambassador of Carrera. I feel a genuine connect with the essential free-spiritedness, boldness and fearlessness of the Carrera tribe. I am honored to be representing a brand that has such a great legacy and I am looking forward to what will be a special association.”
Kyriakos Kofinas, Managing Director-IMEA region said, “We are truly delighted to have Ranveer Singh as the face of Carrera. His infectious energy and distinct winning attitude are the perfect qualities that embody the brand’s values. Ranveer enjoys a huge fan following amongst the Indian audiences and is loved by the youth and is also very popular in the Middle East region, which is key in contributing magic for our brand.”
On the work front, Ranveer Singh will be seen as Alauddin Khilji in Sanjay Leela Bhansali’s Padmavati. The film also stars Deepika Padukone and Shahid Kapoor and is set to release on November 17th this year.