BSNL, the countrys largest telecomm unit will be roping in a Bollywood star to sell phone connections. The deal is priced at an astounding Rs. 2 crore and according to sources it will be either Preity Zinta or Rani Mukherji. Nothing has been confirmed yet. Whenever a Bollywood star is involved, it is sure that the brand will get noticed. BSNL wants a brand ambassador to popularize its name as well as services, considering the competition it has. It has one of the biggest budgets of Rs.100 crore p.a for its marketing. All brands want to rope in some Bollywood personality or the other for endorsements. Amitabh Bachchan and Shah Rukh Khan are two of the highest paid actors in the ad world. The returns for the brand as well, are guaranteed.
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