With Road, Ramgopal Varma has taken another step towards the Hollywood ways. He experimented the sneaks idea of Hollywood by organising the Sneak of his forthcoming movie Road at PVR Cinema. The movie stars Vivek Oberoi and Antra Mali in lead roles.
A 'sneak' is a way of cashing in on the popularity of a film, which translates into ticket rates being a multiple of what they would normally be. The producers and the distributors pocket the amount of the ticket exceeding the normal rate.
Let's see whether this road taken by Ramgopal Varma is successful or not.
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