One film that continues to make news is management guru Prof. Arindam Chaudhuri's ROK SAKO TO ROK LO. The latest on the project is that as many as 25,000 tickets have been blocked much in advance in Delhi, even before the film has hit the screens. Corporate houses, industrialists and several schools have shown an eagerness to watch the film and have already blocked the seats in Delhi. There has been tremendous curiosity amongst schools especially since ROK SAKO TO ROK LO deals with rivalry amongst school kids, Shubho Shekhar Bhattacharjee of Planman informs me. However, the block bookings will come with incentives: Chaudhuri and his team will interact with the moviegoers at a get-together or some memento would be presented to them. An interesting strategy indeed!
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