It seems like quite a trend for a production house to showcase the promo of their forthcoming movies whilst another one of their movies is running in theatres. The Factory and Yash Raj Films follow this practice with most of their movies. According to reports, PNC will be showcasing the promo of their forthcoming film Pyaar Ke Side Effects in the theatres where Ek Khiladi Ek Haseena will be playing. Pyaar Ke Side Effects, a PNC production stars the unusual but interesting pairing of Rahul Bose and Mallika Sherawat in lead roles.
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