comscore
Bollywood Hungama
Bollywood Entertainment at its best
Last Updated 19.03.2024 | 11:30 AM IST
  • LANGUAGE

  • FOLLOW US ON

  • FEEDBACK

BOLLYWOOD NEWS

PVR Cinemas partners with Rentrak for movie box office measurement

en Bollywood News PVR Cinemas partners with Rentrak for movie box office measurement

Rentrak

Earlier we had reported that comScore, formerly Rentrak, the Global leader in Box Office measurement, had announced their foray into the Indian market. Well today, Rentrak announced an agreement with PVR Cinemas, the largest and the most premium movie exhibition company in India, to launch its International Box Office Essentials service to report daily theatre-level information.

PVR Cinemas partners with Rentrak for movie box office measurement

Under this agreement, PVR Cinemas will utilize Rentrak’s Box Office Essentials service and provide them with daily box office results for its cinema circuit, which includes 562 screens in 48 Indian cities.

“We have been watching Rentrak’s growth and acceptance in the nation with studios and feel that the time is right for PVR to adopt their box office measurement systems. Their robust platform gives us the tools to provide our Studios and Distributors with the best and the most relevant Box Office information available, every day during the year. We are excited to partner with Rentrak and are of belief that PVR’s participation will help accelerate the era of transparency in the Indian movie Industry,” said Mr. Kamal Gianchandani, Chief of Strategy, PVR Limited.

“We are proud to partner with the biggest exhibitor in India, which is one of the fastest-growing theatrical markets in the world,” said Mr Ron Giambra, Executive Vice President of Commercial, comScore. “We look forward to a mutually enriching association with PVR Cinemas. This is a big step in the direction of our commitment to provide the Indian Industry with precise movie measurement,” he added.


BOLLYWOOD NEWS - LIVE UPDATES

Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.

Rate this article
Make favorite
Copyright © 2024 Hungama Digital Media Entertainment Pvt. Ltd. All Rights Reserved.
Forgot Password
Please provide your registered email address or username
  • OR
Write A Review
  • Click to rate on scale of 1-5
  • 5000 characters remaining

New notification