Product Placements are the order of the day in Bollywood films. Nitin Manmohan's Deewangee starring Akshaye Khanna, Urmila Matondkar & Ajay Devgan will feature beauty product Fem as an in-film placement. Similarly, Pepsi and Provogue have struck a deal with Boney Kapoor for his forthcoming flick Khushi starring Fardeen Khan and Kareena Kapoor in lead roles. Fardeen Khan is the brand ambassador for Provogue and Kareena endorses Pepsi. While the deal with Provogue is rumoured to be around 75 lakhs, Pepsi has committed more than 2 crores for the same.
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