Swipe Technologies, a mobile communications devices company, has signed actress and popular international pop singer Priyanka Chopra as its brand ambassador. The company will soon be launching a 360 degree marketing campaign featuring the former beauty queen as a part of its two-year association.
Excited about this association, Priyanka Chopra said, "In today's world, change is the only thing that is constant! Driving that change is technology, which has become such an integral part of our life and the way that we function. To me, Swipe represents innovation, of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe's Tablet and Phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world."
According to the company officials, Priyanka Chopra is the perfect face of the brand since the values she holds resonate with the core of the brand. Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said, "We are extremely pleased to have the Bollywood's leading lady Priyanka Chopra as Swipe's Brand Ambassador. Priyanka is a perfect blend of intelligence, grace and elegance. She signifies today's generation and has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admiration among people across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra."