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Last Updated 23.01.2021 | 2:20 PM IST



Prime Focus lands services deal with Hollywood Studio

Bollywood News

Prime Focus Technologies (PFT), the global digital content operations specialist, part of a Prime Focus Group company has signed a multi-million dollar deal with one of Hollywood's leading film studios yesterday in Los Angeles. PFT will supply media processing services to ensure full compliance with the Federal Communications Commission (FCC) regulations for new media. PFT will leverage CLEAR, its award-winning hybrid cloud content operations platform to handle the assets, automated QC, approvals, workflows, delivery and archiving of content. It also manages over 180,000 hours of TV and Film content each year for its clients in Europe and Asia. By leveraging the relationships that parent company, Prime Focus has built up through its high-end visual effects and 3D conversion work for major studios, PFT is now gaining traction in providing CLEAR led services in North America also.

A 1,00,000sq.ft facility at Andheri in Mumbai is being setup to cater to its burgeoning demands, the facility is being built to suit the requirements of the increasing list of elite clients. PFT has an exclusive vendor relationship for its variety of services. This facility will also house the Digital Broadcast Hub, and will be the new global headquarters for the company. The facility is expected to be commissioned in February, 2013. Ramki Sankaranarayanan, President and CEO of Prime Focus Technologies said, "We are starting to see real growth for our business in the North American market, and this deal will provide us with a solid foundation to expand our services and client-base within the region. CLEAR the hybrid cloud platform is backed by our global network of supporting services. This is proving to be the preferred option for Hollywood studios, as they need to process large volumes of content within the existing time frame and cost limitations without compromising on creativity."


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