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The posters of Guzaarish show the stunning Ash holding a cigarette as she gazes at Hrithik Roshan. The idea of it hasn’t gone down well with the doctors who believe that this gives out a wrong impression to the youth of India. Ash being an extremely popular with the youth, they are deemed to follow suit if they see her smoke.
Apart from being miffed with the movie producers, the medicos are also upset with the BEST, for allowing the posters to be displayed on their buses.
As a mark of protest, Doctors for You, a non-profit-organisation has decided to wear black badges on day of the release of the film.
In 2005, Union Minister of Health, Dr Anbhumani Ramadoss, had banned on-screen smoking but that ban was revoked in 2009. Now, Dr. PC Gupta from the Healis Sekhasaria Institute of Public Health plans to send a letter to Aishwarya requesting her not to use this particular scene for promotion as it wrongly promotes smoking as an act.
Will the filmmakers take this in the right spirit and withdraw this promotional material is yet to be seen.