Bollywood Hungama
Last Updated 19.08.2019 | 1:58 PM IST



PNC ties up with Bilz Music for EKEH version 2.0

Pritish Nandy Communications, the leading Bollywood Studio and its partner Motion Pixel Corporation, one of the premier independent animated studios in the America, recently announced that the group has signed a deal with leading Urban/Pop record label ‘Bilz Music’. PNC Chairman Pritish Nandy, MPC Chairman Manny Bains and CEO & Label Manager of Bilz Music, Vishal Urva made the announcement. The agreement will see Bilz Music sensations The Bilz (DJ Vicious & Master-D) along with their R&B Pop artist Kashif, license their hit songs ‘O Meri Rani’ (Spanish Fly) and ‘2 Step Bhangra’ to the film EKEH version 2.0, the animated version of Ek Khiladi Ek Hasina, featuring Feroz Khan, Fardeen Khan, Koena Mitra, Kay Kay Menon and others. The Bilz and Kashif have been nominated for a number of awards and recently took home the Best Dance Video of the Year Award at the ‘2007 Bollywood Music Awards’ moving them to the top of the music charts in North America and massive popularity worldwide. The duo has earned a spot in Myspace’s Top 10 Canadian Artists and gained over a half-million views on You tube for both their videos. Their radio success has helped them hold the #1 spot for 3 consecutive weeks on MTV Desi. “PNC has always used top music talent for the soundtracks of our movies. We feel this fits well for both the look and feel of EKEH version 2.0” said Pritish Nandy. “It’s great to be collaborating with top music talent such as the Bilz and Kashif on this film and this soundtrack will further enhance the appeal of what is going to be India’s best animated film of 2008” comments Manny Bains, MPC Chairman. “Our vision at Bilz Music is to make sure our artists coincide with the best. We are glad to work with both PNC and MPC to establish this synergy” says Vishal Urva of Bilz Music.

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