Believe it or not, but the fact is that PLAYERS has had the biggest release in New Zealand. Even bigger than DON 2. The reason being, PLAYERS has been filmed extensively in New Zealand and had garnered tremendous mileage in the process. To capitalize on the craze of the film, the distributors have released the film with 11 prints in two of the biggest cinemas chains there — Event and Hoyts. The release of PLAYERS is bigger than DON 2, which was released with 9 prints in New Zealand.
The distributor of PLAYERS, Pritesh Raniga, is expecting a huge opening in New Zealand. The movie has been targeted at non-Indian customers and mainstream media, besides the avid moviegoers there.
Watch ‘Players’ promo: