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Last Updated 12.11.2019 | 10:23 PM IST



Percepts move against piracy

Percept Picture Company has thought of a novel strategy to fight film piracy by unveiling a hard-hitting creative documentary which focuses on the alarming growth of piracy in India and its serious ill-effects. This 2-minute A/V clip will be aired 40 times every day at regular intervals at all PVR Cinemas across the country. This A/V campaign is the beginning of a powerful movement against piracy to educate, increase awareness and awaken everybody on how the epidemic of piracy is growing like a deadly virus and affecting everybody in an alarming way. The A/V is conceptualized and directed by Rensil DSilva, Senior Creative Director O & M and Anup Chitins, Senior Creative Director O & M.

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