People Pictures announce their next venture titled 99

October 6, 2008 - 12:00 AM IST

99 is an original story inspired by real events. The film, spanning a few genres, is slick, fast-paced, realistic and importantly very funny. 99 is the latest offering from People Pictures, written and directed by Raj Nidimoru and Krishna DK. Recently, Raj and DK's short film, Shor, made it to the final shortlist of 40 films at Cannes Film Festival 2008. Their earlier feature, Flavors, elicited a huge response from audiences the world over as well as garnering critical acclaim from the Indian and International media. Raj and DK, Directors and Writers of 99 say, "We wanted to make a movie that is fresh, appealing, funny and smart. 99 is highly entertaining yet grounded, with a climax that is loaded with great laughs and surprises". The story revolves around two men based in two different cities. What follows is an unpredictable, side-splitting ride through two cities with extremely likeable and real characters caught in the most unbelievable circumstances and twists of fate. The key features of this fact-meets-fiction crime comedy are its grounded characters, tight logic, magical realism and its skillfully realistic portrayal of life in these two cities. Aditya Shastri, CEO, People Pictures, added, "We are very excited to be working with filmmakers Raj and Krishna. In them we see a fresh new approach to genre busting movies. For 99, we were very conscious; to make a smart comedy and, at the same time, break stereotypes. It is a serious attempt at making a comic film. 99 is part fact, part fiction, pure fun". People Pictures, the entertainment arm of People Group, announced its foray into film entertainment and the movie-making business late last year. The company is currently working on 6 films and aims to become one of the leading creative film studios in India.