For the North American promotion of OYE LUCKY! LUCKY OYE!, UTV Motion Pictures will be holding a special screening at New York University on November 24. The free screening will be open to the public and film students. This screening was the brainchild of Abhay Deol, who wanted the first international screening to be a non-elitist event. UTV Motion Pictures is confident that the online blogging community will generate enough positive word of mouth to entice non-desi viewers as well.
OYE LUCKY! LUCKY OYE! releases all over North America during the Thanksgiving Week on November 26 and on November 28 in India.