‘Oye Lucky! Lucky Oye!’ screening for NYU : Bollywood News

When it comes to promoting films, there's none to compete with Vashu Bhagnani. Besides coming out with a jumbo-size booklet of OUT OF CONTROL replicating a U.S. passport and releasing the music of the film in an aircraft, en route to New Delhi, Vashu has now come up with paper-weights and file-boards, which highlight the film.

That's not all, for Vashu has brought out a special DVD, highlighting the promos, the music launch of the film in an aircraft and the lavish function held at a multiplex in Noida.

While on promotions, Tata Infomedia Ltd., the presenters of AETBAAR, have brought out an attractive brochure of their ambitious film. Directed by Vikram Bhatt and starring Amitabh Bachchan, John Abraham and Bipasha Basu, this brochure [conceptualised and designed by Studio Link] has some lovely blow-ups of the principal cast, besides giving an insight into the film. A must-see!