Nimbus Communications announced the launch of Showtime - its Home Video entertainment business. The venture will entail rental and sale of Home Entertainment content in formats like DVDs, VCDs, Game CDs and other allied products. The other first-of-its-kind feature is that a customer of Showtime can order a movie through a channel of his/her choice - phone-ins, walk into a store, through the internet, sms and even through the delivery boy who fulfils the order at the doorstep.
Showtime stores are currently operational in Bandra, Lokhandwala, Malad and Chembur. In addition, there are 8 distribution centres across Mumbai to ensure prompt delivery anywhere in the city. It is supported by an ever-growing representation of 16,000 titles across all genres in following languages: Hindi, Marathi, Gujarati, Bhojpuri, Bengali, Rajasthani, Punjabi and English.
Showtime has succeeded in obtaining rental licenses from major distributors and plans to create a foothold over 120 cities in its next stage of expansion.
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