Filmfare has found a new sponsor for their annual awards function to be held on February 26th 2004. Guru Swarup Srivastava of the Swarup Group of Industries will be funding the entire event. Srivastava stuck to fame when he bought a range of M.F.Hussains paintings for a whopping sum of Rs 100 crores. M.F.Hussains paintings acquired by Srivastava will now be exhibited at the Filmfare Awards event. The Filmfare group recently discontinued its association with the Manikchand group who were sponsoring the awards event since 1999. This move was taken by the company in regard of the red corner notices issued against the owner of the Manikchand group, Rasiklal Manikchand Dhariwal by the Interpol for his alleged links with the underworld.
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