Vinod Chopra Production, the makers of MUNNABHAI M.B.B.S., is upset with Bagpiper. Here's the official press statement issued by the production house: National Award winning film MUNNABHAI M.B.B.S., produced by Vinod Chopra Productions and directed by Rajkumar Hirani, is being used to promote alcohol without the knowledge and approval of the makers. A radio spot of Bagpiper, whose theme runs around the very popular characters from the film, is currently on air. The principle characters from the film Munnabhai M.B.B.S., namely Munnabhai (Sanjay Dutt), Circuit (Arshad Warsi) and the Principal (Boman Irani), have been used in the radio spot, whose theme suggests Circuit confirming Munnabhai's admission in the college [as in the film] and Munnabhai inviting the Principal for the celebrations. The gist and the characters are directly taken from the film without any prior permission or notification to the producers of the same. The radio spot is encashing on the stupendous success of the film, which also won the National Award for wholesome entertainment in 2004. Such surrogate advertising used by Bagpiper, known for its alcoholic products, is alarming. Also, it's a violation of copyrights as the content [whole or part of it] and the characters have been picked directly from the film. It is extremely damaging to the reputation of our company coz as a policy Vinod Chopra Productions have never associated their films with any tobacco or alcohol brands. Such plagiarism by a reputed company as McDowell's is not expected and we would be taking legal action on the same.
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