Mint-O has announced its association with R S Entertainment's Kuch Naa Kaho featuring Aishwarya Rai and Abhishek Bachchan in promoting the movie across the country. The company's decision to promote Kuch Naa Kaho is part of a strategic plan to reach out to the brand's target audience and to reflect the brand attributes of being lively and vibrant which are akin to the attributes of the movie. As a part of the strategic plan to promote the movie, ITC Limited - Foods Division has launched a limited edition of Minto-O Kuch Naa Kaho commemorative pack available in all three flavours - Regular, Orange and Lemon. The pack will be retailed in over a million outlets across the country for a limited period. In addition to this, the Foods Division will be conducting a nation- wide contest 'Mint-O Kuch Naa Kaho Unusually Cool Contest' using print, radio, television and Short Messaging Service to promote the movie.
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