Bollywood Hungama
Last Updated 18.03.2019 | 10:32 PM IST
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‘Market’ Makers’ Novel Strategy:

There seems to be a heavy flow of films on September 12, mainly because of the shraddh period that follows subsequently. Film producers being a superstitious lot, they refrain from releasing their films during this period. The producers of MARKET, Rama Adhikari and Atif Khan, have decided to release their film on September 12. But for superstitious reasons, they have decided to release the film at just one centre of India on Wednesday, September 10, conduct the night show of the film, discontinue it immediately and release the film on Friday. So, although MARKET is scheduled for release on Friday, it will actually be released on Wednesday night, technically speaking.

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