Sony Entertainment Television has announced Madhuri Dixit as the host of its forthcoming programme SHUBH VIVAAH, scheduled to go on air in October. SHUBH VIVAAH will be the channels first-ever reality television show and will mark Madhuris debut on television. Says Kunal Dasgupta, CEO, Sony Entertainment Television, We are absolutely delighted that Madhuri has agreed to host SHUBH VIVAAH. I believe that we will be able to deliver a winner programme because we have a unique concept and the perfect anchor. Adds Rekha Nigam, Sr. Vice-President, Programming & Production, The concept of the programme is totally homegrown. SHUBH VIVAAH is about real people, their dreams and aspirations. What attracted me to SHUBH VIVAAH was the uniqueness of the concept. I am looking forward to working with the Sony team, says Dixit of her new role.
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