After having ruled Bollywood for many years with her acting and dancing prowess, Madhuri Dixit has now decided to explore the world of designing and apparels. After turning a judge for a dance reality show and a mentor for dancers, Madhuri Dixit Nene has now launched her own line of clothing under the name ‘Madz’. The first line under this venture is the ‘DWM’ (Dance With Madhuri) sports apparel line, that has been designed keeping in mind the dancers and athletes. Much like ‘DWM’, even ‘Madz’ too is a brainchild of Madhuri Dixit’s husband Sriram Nene.
Speaking about the range, Madhuri Dixit Nene said, “‘Madz’ and ‘Timeless’ were two concepts which seemed to fit who I am. For ‘Madz’, we have created a pret line of clothing that epitomizes my approach to life: outstanding quality, great values, and good for everyone.”
Echoing her sentiments, her husband Dr. Sriram Nene added, “The ‘DWM’ shirts are engineered to be great for dancing and workouts. We have used a combination of cotton and lycra. The goal is to make you look good and feel good while dancing/ working out. We are working on variety of workout apparel for dance and other activities including leggings, hip-hop pants, hoodies. ‘Madz’ is all about looking good, feeling good and being part of something. Live the life you always wanted to live!”