UTV Motion Pictures and Madhur Bhandarkar today announced an exciting new project titled FASHION, which will showcase the glitz and glamour of the ramp along with the backbiting and superficiality of the green room. This is the first time that UTV, one of Indias top studios and Madhur Bhandarkar, one of the most heralded filmmakers of today, are collaborating on a project and it promises to be path breaking. After exploring the harsh reality behind the sleek sophistication of PAGE 3 and the corrupt shenanigans behind the professional veneer of CORPORATE, Madhur Bhandarkar now sets his sights on the booming Indian Fashion industry. FASHION depicts that sometimes beneath the glitz and beyond the glamour, lies a tale of compromise and killer ambition. The flash and dazzle world of Indian Fashion has a darker side to it that has not been uncovered yet! What lies beneath the airbrushed, picture perfect surface is often a cutthroat world of forgotten morals and flawed ethics. FASHION is an attempt to hold a mirror to both the dazzling beauty and the harsh darkness of this world. Casting couches, eating disorders, unreal relationships all will be captured through the all-seeing but compassionate lens of Bhandarkars vision. Says Ronnie Screwvala, CEO of UTV, Madhur has developed his own genre of cinema that has broken established moulds of storytelling in Indian film making. UTV is always looking out for projects that cut through the clutter and with Madhur, we are confident we will together create work that hugely entertains and also illuminates audiences globally about the world of Indian Fashion. Ram Mirchandani, Vice President, Production at UTV adds, Americans, Britishers and Europeans are increasingly enjoying the flavor of Indian cinema globally. This coupled with the craze for Indian fashion across the world, will ensure a perfect synergy of Fashion and Film, reaching out to what truly can be called a crossover audience. Madhur Bhandarkar says, I am looking forward to working with the UTV teamon FASHION, which promises to be one of my most ambitious and exciting projects. I am currently in the process of developing the concept and screenplay with UTV and the creative team and we will be ready soon to hit the ramp! FASHION will go on the floors early 2007 and UTV is targeting a release in the third quarter of the year.
BOLLYWOOD NEWS - LIVE UPDATES
Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2024 and stay updated with latest hindi movies only on Bollywood Hungama.
