Amitabh Bachchan is in so great a demand that Luxor has signed him up for an additional premium brand 'Waterman'. Amitabh is right now already endorsing Parker range, which also a brand owned by Luxor. At present, Mr Bachchan is the brand ambassador for Parker pens which are being promoted through mass media advertising campaigns in India. However, since the company has planned a different distribution strategy for Waterman pens, Mr Bachchan will promote these pens only through special events and live programmes, unlike mass media advertising campaigns which will promote Parker.
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