Director Priyadarshan is making sure that Malamaal Weekly generates a big buzz even before its release. The film is based on a poverty stricken village, whose people are fighting to win a lottery. So now, in order to promote his film, the makers have decided to run a lottery. Four hundred lottery tickets haven been distributed across the country and the winner will get a cash prize of Rs 1.2 lakh. The lucky draw is scheduled for February 18 and the winner will be chosen by Paresh Rawal who plays a lottery vendor in the film. The entire cast and crew of the film will participate in the lottery.