Love you Hamesha is the maiden foray of the veteran ad-filmmaker Kaiash Surendranath into the Bollywood. Kailash is better known and feted for his ads on national integration 'Mile Sur Mera Tumhara'. He is in the film making field for 25 years and earlier was known for the bold and striking Liril commercials. The film stars Akshaye Khanna, Sonali Bendre and Riya Sen (the daughter of Moon Moon Sen, this is her first film). Speaking to the press, Kailash said that making of a hindi movie is always of the back of the mind of every ad filmmaker. But since they are extremely busy in their own domain, they never venture out, their fantasy remaining bottled up within them. Kailash was approached with a ready project by a producer and he agreed to what was named as Love You Hamesha. He worked on the script and the movie draws some of its music tracks from the ad world. The film revolves around two childhood friends Sonali Bendre and Akshaye Khanna who land up in the big bad city in their quest to make it big in the world of modelling and cinema. It explores the dynamics of their relationship and the faultlines which develop as they go about building their careers and become successful. Speaking to the press, Sonali said that she agreed to Love You Hamesha because she has had very warm memories of working with Kailash when she had started modelling while in college. Kailash is regarded as one of the dynamic ad-walla who had his pulse on the concepts which go down well with the audience. The promos of Love You Hamesha have already started on the various channels and the movie is expected to be released within the next two months.
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