There's an inanimate member in the cast of this week's release Kyun! Ho Gaya Na and not many might be aware of it. We are talking of the rally car Lancer used in the film. Hindustan Motors have tied up with the film to promote their mid-size premium offering, Lancer in the film. Vivek Oberoi plays a rally driver in the film and drives a Lancer.
Also Hindustan Motors are starting a contest at major multiplexes in Mumbai, New Delhi, Kolkata, Bangalore, Pune and Chandigarh where a contest form will be given to the car owners when they enter the parking lot of the theatre to watch Kyun! Ho Gaya Na Participants will have to fill the contest form and drop it at the various counters at the theatre before the movie begins. The winners will be announced in the interval of the film.
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