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Last Updated 18.01.2020 | 8:56 AM IST
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John Abraham’s clothes to go international

John’s sartorial aspirations seem to have caught on. The John Abraham collection which hit stores last year is all set to go international. Revealing his clothes’ expansion plans the model-star smiles, “Last year we put out exclusive clothes with my brand-name, into selected outlets in seven cities of India. We gradually created an artificial scarcity for the brand. It seems to have worked.” Apparently fans can’t get enough of John’s sartorial line-up for men and women. “They’re very aspirational clothes. And priced likewise. We targeted it for people between the age of 16 and 24. But the core buyer for my clothes has stretched from 16 to 40.” And now John is all set to take his clothes lineup abroad. “In 2008 we’re taking my clothes to international countries in the US and UK. The exclusivity factor remains foremost. Even if someone goes to buy,

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