Peta (People for Ethical Treatment of Animals) launched a website www.petaindiakids.com to promote animal rights awareness among children. The site also aims to inspire children to help animals. Inaugurating the website, Bollywood star Jackie Shroff said that children should be taught the importance of empathy towards animals to help them evolve into good human beings. The site features tips on animal protection along with pro-animal themes for children. Peta has printed posters and brought out videotapes on animals rights for distribution among children.
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