Bollywood Hungama
Last Updated 21.03.2019 | 10:17 PM IST
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Innovative campaign for ‘God Only Knows!’

Bharat Dabholkar has conceptualised a unique marketing campaign for his directorial debut GOD ONLY KNOWS!. The Hinglish film is a satire and makes fun of everything under the sun. The campaign began with road shows at various venues from December 4 to 6. Students donned the robes of various Gods and held placards with slogans like, ‘Will the train arrive on time God only knows!’ and ‘Will B.M.C. ever succeed in cleaning and keeping Mumbai city green? God only knows!’. The road shows were held outside the B.M.C. office, Mumbai Stock Exchange and other places.

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