Almost a fortnight ago, we'd informed you that the International Indian Film Academy Awards [I.I.F.A.] are scheduled to take place in Amsterdam in June. The details of the sixth I.I.F.A. Weekend and Awards were announced to select media persons from Mumbai and Amsterdam [yes, a few people have been flown to Mumbai] at The Taj on April 22. The I.I.F.A. Weekend, to be held from June 9 to 12 [it's a 4-day event now!], will feature the awards ceremony, a celebrity cricket match, a world premiere, a peep into the forthcoming films and starting this year, a film festival of 25 films, notable among them being VEER-ZAARA, YUVA, HUM TUM, MURDER, PHIR MILENGE, SHWAAS [Marathi] etc. Also, I.I.F.A. will host the 'F.I.C.C.I.-I.I.F.A. Global Business Forum', which will have leading producers and distributors holding discussions on the business of entertainment. Meanwhile, I.I.F.A. has tied up with the Star Network to broadcast the event across the globe. Amitabh Bachchan, the Brand Ambassador of I.I.F.A., along with Sabbas, Andre and Viraf [I.I.F.A.], briefed the media about the developments. After the formal announcements, the I.I.F.A. team presented Bachchan with the bicycle that he rode at Dam Square while in Amsterdam.
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