Hungama Mobile will announce a novel concept, 24 X 7 Making Movies, a festival of short films made in 24 hours, at a press meet on Friday 24 at Hungama office at Mahalaxmi, Mumbai. It is conceptualized by Dev Benegal and Hungama jointly.
The 24 X 7 Making Movies program will offer the younger generation an opportunity to accomplish their dream of making a film. The participants will be given 24 hours to shoot, edit and show their films. They will also have to be of 24 years or younger. The participants will be provided with the technical hardware DV cameras and digital editing systems.
Films which do not meet the deadline will not get a world premier. Premiered films will be evaluated by a jury and the winners will be given an opportunity to make a full-length feature film.