The makers of Hum Dum have come up with a unique promotional strategy to make people stop and look at the huge hoarding of the film at the Juhu in Mumbai. The hoarding is making heads turn or rather we must say heads rotate. That's because it displays an inverted poster of the film with the tagline 'This mad mad film will turn you upside down'. The film directed by Kushan Nandy stars newcomers Anjana Sukhani and Romit Raaj and is about a crazy game show with prize money of Rs 10 crores.
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